I developed the concept and direct a brand campaign for Casa Mexico Tequila, celebrating the artistry, hard work, culture, and tradition behind every bottle, from the piña to the first pour. Featuring Casa Mexico’s Don Buccio, Oscar De La Hoya, and Mario Lopez, the centerpiece of the campaign was a 3-minute brand film showcasing the authentic tequila-making process passed down through generations. Shot on location at the Casa Mexico ranch and distillery in Jalisco, Mexico, I worked closely with our creative team from concept through production. Along with directing the film, I was hands-on with the design and motion graphics, helped oversee the edit and VFX, and captured photography for the campaign, bringing together film, design, and photography to tell the brand’s story.